@inproceedings{hoebel.IntroducingZones,
 author    = {Hoebel, Natascha and Mushtaq, Naveed and Schefels, Clemens and Tolle, Karsten and Zicari, Roberto V.},
 title     = {Introducing Zones to a Web Site: A Test Based Evaluation on Semantics, Content, and Business Goals},
 booktitle = {Proceedings of the 2009 IEEE Conference on Commerce and Enterprise Computing (CEC2009)},
 year      = {2009},
 month     = {7},
 location  = {Vienna, Austria},
 pages     = {265--272},
 isbn      = {978-0-7695-3755-9},
 doi       = {10.1109/CEC.2009.66},
 publisher = {IEEE Computer Society},
 address   = {Washington, DC, USA}
}